ポール・ランドのデザイン思想

The Japanese edition of Thoughts on Design by American graphic designer Paul Rand.

Rand, who created numerous corporate logos for IBM, UPS, ABC, and others, significantly influenced 20th-century graphic design. This book is his representative work, published in 1947, and it concisely articulates his ideas on advertising and graphic design, accompanied by his own works.

The pages are composed of vivid illustrations, photographs, and typography. While it might appear to be an introductory design book at first glance, behind it lies a strong philosophy asking "what constitutes good design." It explores beauty and function, playfulness and rationality. Rand's perspective, which emphasizes fitness for purpose rather than mere decoration, holds universal relevance for contemporary design and branding. It is not merely a collection of works, but a book that quietly poses questions about the act of design itself.
This is the first Japanese translation and复刻版, published to commemorate Paul Rand's 100th birthday.
*This book is a复刻版 of Paul Rand's Thoughts on Design (1970 revised edition). Per the author's wishes, it is entirely monochrome.

[Title] Paul Rand's Thoughts on Design: Paul Rand
[Publisher] Space Shower Network
[Publication Date] December 26, 2014 (First Edition)
[Page Count] 96 pages
[Dimensions] Approx. 166*199*9mm / 240g
[Format] Softcover
[Language] Japanese
[Title Reading] POORU RANDO NO DEZAIN SHISOU
[Author/Editor, etc.] Paul Rand/Author, Mugumi Kawamura/Translator
[Printing] Shinano Printing/Printing & Binding
[ISBN] 9784907435448
[Condition] Used 【7】Good (Cover: slight dirt)
[Accessories] None
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Paul Rand (1914-1996)

Born in Brooklyn, New York, USA, in 1914. Graphic designer.
Original name Peretz Rosenbaum.

He created numerous corporate logos and corporate identities for leading 20th-century companies such as IBM, UPS, ABC, and NeXT, significantly influencing the development of modern graphic design. With the philosophies of European modernism and Bauhaus as his background, he developed designs that harmonized simplicity, functionality, and playfulness.

In 1947, his representative work Thoughts on Design was published. His philosophy, which prioritized "fitness for purpose" rather than mere decoration, continues to significantly influence contemporary graphic design and branding. From 1956, he taught at Yale University, also working as an educator and theorist.

He is still globally recognized as one of the figures who expanded graphic design from commercial art to modern design.

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